The Founder

Steven Saad

Steven Saad spent more than a decade in sales — across retail, wholesale distribution, telecommunications, and corporate training in Dubai — before every conversation taught him the same lesson:

People don't buy because of a better script.
They buy when they feel understood.

To understand that more deeply, he paired his sales experience with a Diploma in Psychology & Emotional Intelligence and a B.Ed in Geography from Alexandria University.

One taught him to read terrain.
The other taught him to read people.

What began as instinct became a method. That method became MEDJAY. I discovered I was a trainer long before I knew the title existed.

Since 2022, that method has reached more than 2,500 learners across Arabic and English, while continuing to evolve through real conversations, real organizations, and real sales environments.

The goal was never to create another sales course.
It was to build a better way to understand why people buy.